Common pricing models
- Flat annual subscription. Predictable, easy to budget.
- Per-user subscription. Simple, but punishes adding technicians.
- Per-case fees. Aligns with usage, but punishes growth and creates nasty surprises in busy months.
- License + support. Common in older, on-premise products. Often the highest total cost.
What to ask before signing
- Is the dentist portal included?
- Is inventory included?
- Is invoicing included or does it need a separate tool?
- Are there onboarding or implementation fees?
- What does support cost?
Benchmarks for small labs
Reasonable annual cost for a small dental lab is in the low hundreds to mid-hundreds of dollars per year for a complete platform. Dental Lab Guru is $449/year for the Professional plan, all features included, with a 14-day free trial.